WHAT IS IMMERSIVE AUDIO?

Spatial audio, also known as immersive audio, is a groundbreaking audio technology that presents sound within a 3D virtual space. This powerful soundscape creates a realistic and engaging experience that surpasses traditional stereo mixes.

Immersive audio enables listeners to experience sound moving up or down, across or in between speakers, offering an expanded palette for creativity and expression with an unparalleled level of realism and authenticity. 

Providing spatial awareness, immersive audio localizes where sounds originate, enhancing augmented and virtual reality applications such as gaming, live concerts, film, and more. 

Special hardware such as surround speakers or headphones are required to experience the full effect of spatial audio.

IMMERSIVE AUDIO FORMATS

Dolby Atmos, Apple's Spatial Audio, and Sony 360 RA all refer to audio technologies that provide a 3-dimensional effect to sound.

• Dolby Atmos commands the greatest market share in immersive audio technology. It is a growing standard for cinemas and home theatres, allowing users to feel more immersed in their entertainment than ever before. Dolby Atmos creates its immersive effect by reflecting sound off of the ceiling and walls.

• Apple's Spatial Audio uses directional audio technology to simulate surround sound using standard headphones or speakers with support for Dolby Atmos or surround sound systems. 

• Sony 360 RA creates a "room" of 16 speakers, allowing the listener to experience natural reverberation and ambient noise captured by binaural microphone recordings. Listeners can enjoy the same high quality audio no matter which direction they're facing. 360 RA is ideal for creating personalized music experiences in any environment.

All three of these audio technologies allow listeners to be fully immersed and experience top quality audio without the need for additional hardware like speakers.